Here at Pair Up, we care about the planet, all our lovely wine producers and you guys, too, which is why we always try to do the right thing by all three.
Planet
We source wines responsibly, choosing producers who are conscious of their impact on the environment and vineyards that produce ethically.
We package carefully. All of our packaging and printed material is as eco-friendly as possible and recyclable, so your impact on the planet is minimal and we can all sleep well at night.
Producers
We work with the small guys and independent winemakers who put their hearts and souls into the wine they make so you get the very best product at the end of the day and can drink happy in the knowledge that you’ve helped a small business to thrive.
People
You guys make Pair Up what is it, which is why we’ll always be honest with you and we’ll never sell you crappy wine! We’ll also never rip you off or overcharge you, because that just isn’t our style.

We’re here to help you:
Discover. Experience wine you wouldn’t normally pick off the shelf, and learn along the way. With our team of sommeliers making personalised recommendations to suit your taste buds and budget, we want to expand your wine world and teach you a little something along the way, too.
Drink well. We handpick wines from our favourite producers and winemakers to ensure you only drink bottles we’ve tried and tested ourselves (poor us!) We’ll never send you a wine we don’t believe in. That’s the beauty of having incredible wine wizards on the team!
Have fun. The last year has been a rollercoaster of emotions and we all need to let loose from time to time. Our wine boxes are designed to encourage sharing amongst friends and family, whether together or apart, and should be fun from the moment it arrives on your doorstep.